AMOGBE IDOWU ESTHER

Social Media & Brand Marketing Professional

Lagos, NG.

About

Highly accomplished Social Media and Community Marketing professional with over three years of experience driving brand growth and engagement. Expertly develops and executes strategic social media campaigns, leveraging data-driven insights to significantly increase brand awareness, audience interaction, and community loyalty. Proven ability to transform online audiences into engaged brand communities through compelling content and strategic platform management.

Work

Dekkseven

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Social Media Manager & Brand Strategist

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Summary

Led social media strategy and brand initiatives, significantly boosting online presence, audience engagement, and community growth through data-driven content and campaign management.

Highlights

Developed and executed comprehensive social media strategies, increasing brand awareness, audience engagement, and community growth by an unspecified but significant margin.

Crafted compelling storytelling content, blog articles, and innovative campaign concepts, including the Focus Campaign and Fit For Love Campaign, to strengthen online presence and foster meaningful audience interaction.

Managed and optimized paid social media campaigns, enhancing reach, impressions, website traffic, enquiries, and community engagement across multiple platforms.

Achieved a 36% increase in Instagram growth through consistent content strategy, proactive audience engagement, and strategic community management.

Improved engagement by approximately 20% by meticulously analyzing audience behavior and refining content based on performance insights.

Monitored social media performance and audience trends to enhance content effectiveness and community interaction, contributing to long-term brand loyalty.

GHH Hospitality

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Social Media Manager

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Summary

Managed the brand's digital presence, delivering content that elevated visibility, engagement, and supported sales growth through strategic marketing initiatives.

Highlights

Managed the brand's social media presence across digital platforms, developing content that increased visibility and strengthened audience engagement.

Planned and executed comprehensive content calendars, aligning with marketing objectives and seasonal campaigns to ensure consistent brand messaging.

Increased social media visibility by 50%, directly supporting sales growth and improving audience engagement through strategic content, campaigns, and digital marketing initiatives.

Managed social media advertising campaigns, meticulously analyzing performance to optimize effectiveness and maximize ROI.

Produced detailed performance reports and translated complex audience insights into actionable recommendations for continuous improvement in content strategy.

The Side Cafe

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Social Media Manager

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Summary

Managed the brand's social media presence and content strategy, driving increased visibility, engagement, and customer visits through compelling visual content.

Highlights

Managed the brand's social media presence and content strategy across digital platforms, enhancing online visibility and engagement.

Captured and created engaging food photography, videos, and reels that effectively showcased the brand and customer experience, driving increased interest.

Developed innovative content ideas that improved brand visibility and maintained a consistent, appealing online presence.

Grew Instagram followers from 23,000 to over 25,000 through consistent content creation and proactive audience engagement.

Increased audience interaction, customer enquiries, and physical visits through strategically crafted content.

Ceracerni's Art Hub

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Social Media Manager

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Summary

Spearheaded social media strategies to significantly enhance online presence and cultivate an engaged digital community through consistent, audience-focused content.

Highlights

Developed and executed social media strategies that significantly strengthened the brand's online presence and built an engaged digital community.

Planned, created, and managed diverse content across multiple social platforms, ensuring brand messaging consistency and maximizing reach.

Analyzed audience insights and content performance to optimize strategy, improving engagement and content effectiveness.

Achieved substantial Instagram growth from 11,000 to over 90,000 followers and TikTok growth from 200 to over 20,000, through audience-focused content and community engagement.

Managed community interactions, promptly responding to enquiries and fostering meaningful relationships with the brand's online audience.

Nigerian Bottling Company

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Engineering Intern

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Summary

Supported engineering operations and contributed to process improvement initiatives, enhancing departmental efficiency and documentation accuracy.

Highlights

Supported daily engineering operations, contributing to the smooth execution of technical and administrative activities within the department.

Contributed to process improvement initiatives by identifying operational challenges and proposing solutions that enhanced workflow efficiency.

Maintained accurate documentation for engineering operations, ensuring data integrity and facilitating seamless team collaboration.

Education

Kwara State University, Nigeria

Kwara State, Kwara State, Nigeria
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Bachelor of Engineering (B.Eng.) Material Science and Engineering

Languages

English

Certificates

Meta Social Media Marketing Professional Certificate

Meta

Integrated Marketing Communications

IE Business School (Coursera)

Fundamentals of Digital Marketing

Google Digital Garage

Skills

Social Media Analytics

Social Media Analytics.

Audience Research & Insights

Audience Research & Insights.

Performance Reporting

Performance Reporting.

Social Media Strategy

Social Media Strategy.

Community Management

Community Management.

Content Strategy

Content Strategy.

Content Creation

Content Creation.

Brand Storytelling

Brand Storytelling.

Copywriting

Copywriting.

Community Engagement

Community Engagement.

Campaign Planning & Execution

Campaign Planning & Execution.

Digital Marketing

Digital Marketing.

Canva

Canva.

CapCut

CapCut.

Meta Business Suite

Meta Business Suite.

Google Workspace

Google Workspace.

Communication

Communication.

Storytelling

Storytelling.

Relationship Building

Relationship Building.

Community Building

Community Building.

Teamwork

Teamwork.

Creativity

Creativity.

Problem Solving

Problem Solving.

Critical Thinking

Critical Thinking.

Adaptability

Adaptability.

Time Management

Time Management.

Ownership & Accountability

Ownership & Accountability.